Marketing Plan for Violet

As I had previously made a marketing plan with a fake artist earlier (Reuben Jay), I thought I would make one for my current artist (Violet Rowe) so that I have a good idea of the kind of artist she would be, this will help when coming to design the album cover, the website and even with regards to the acting, filming and editing of the music video. So here is a quick brainstorm of my ideas:

Market A Fake Artist - Reuben Jay

We were set to market a fake artist. I worked with Natasha and Jake and we chose to market 'Reuben Jay'. This is our presentation, we described the slides fully when presenting it.Slide 1: This is Reuben JaySlide 2: [Read slide and elaborate]Slide 3: [Read slide and elaborate]Slide 4: These two Michael Buble images are the kind of promotional clothing he will wear. The smart crooner look, however he is very young so we want to keep the cheekiness of Enrique's unbuttoned shirt. For events, he will be wearing the sort of clothing that Preston is wearing, smart, young and chilled.Slide 5: [Read slide] U-Stream will be used which is a website where Reuben can go on webcam and his fans can instantly type to him. That way, he will connect with fans on a personal level and his happy-go-lucky charm can come across. Also, we will make sure he replies to tweets on Twitter so that he interacts more with fans.Slide 6: [Read slide and elaborate]Slide 7: These PR stunts will make sure he attracts male and female fans. He will appear on talk shows such as The Graham Norton Show and Alan Carr: Chatty Man. Also he will perform his new single on Xtra Factor (this is the spin off show of x factor where smaller artists perform but still have the same audience as the bigger show).Slide 8: His music will mainly be exported online but you can buy the physical version if ordered directly as this is cheaper for an up and coming artist.Slide 9: [Read slide and elaborate]Slide 10: [Read slide and elaborate] He will also be interviewed by teen magazines such as 'Sugar' which will gain him many young fans when he explains he is looking for a girlfriend.Slide 11: [Read slide and elaborate]

How Katy Perry Markets Herself

Katy Perry is on numerous social websites such as:

www.Twitter.com/katyperry is used as to speak to her fans on a personal level. Fans can follow her to find new updates about her and competitions. She is known for saying whatever she thinks, so she is always being talked about. She also uses it to promote her music. Her background right now is colourful because of her new single 'Firework' but it always changes depending on what she is trying to promote.

From her Twitter is a link to her website (www.katyperry.com). This promotes her new single and her album and gives fans a chance to buy it directly from here. This website changes depending on the theme, right now her new single is 'Firework', so the background has been suited for this. There is a Twitter feed with all her tweets, a place to view all her videos, news about her (for every country), online store (to buy merchandise), dates for her tour and a photo gallery on her home page alone. She also has many links to different pages of her website which you can see on the left and there are some more at the bottom such as how to join the street team, links to all her social networking sites and her biography.

She also has a Myspace account which you can find at www.Myspace.com/KatyPerry. Here, fans can become a friend and message/comment her. She probably doesn't read them though, as this is managed by her management and not the artist herself. The theme is similar to the one on her official website, which creates an iconic background for her. There is live streaming music that fans can just listen to and add to their own playlists. Also, there are blogs with the latest news.

Katy also promotes herself using Facebook (www.facebook.com/katyperry). You can chose to 'like' her, this creates more fans as if a person 'likes' something, then it shows on their timeline which all their friends will see. This makes people go and see who this artist is and listen to some of the tracks they have uploaded. This generates even more fans.

Katy uses a YouTube account to publicise her music videos (www.youtube.com/katyperry). Her background isn't the one that is on most of her pages, but this one is more for the album as a whole. This is because it is candy floss which is on the cover of her current album 'Teenage Dream'. This site allows users to 'subscribe' to her videos so they get alerted when she uploads a new video. Also they can add her as a friend.

www.katyperryblog.tumblr.com is a Tumblr account where she personally bogs. She gives her views in videos and uploads pictures, this gives fans more of a personal insight to her life than the musical side.




This is all the internet sides, but Katy Perry is marketed in many different ways. She currently has a very good gimmick with her album 'Teenage Dream' below.

The cover smells like candy floss to go with the theme. This encourages fans to buy the physical copy instead of the online copy (or both). 

She now goes on reality shows that look for singing talents. She was a judge for American Idol and X-Factor, marketing herself in 2 major countries affected by the music industry. She later performed her new single on the X-Factor.


She is on tour frequently, and she goes all out. She has an unconventional style with her clothing and themes which lead to her being photographed, which means a lot more publicity.