Introduction

In my research, I will be analysing a variety of music videos to find the codes and conventions used, so that I can break them down and use them within my own music video.
In a conventional music video, they seem to follow a formula; the codes are very obvious/well established. The conventions are typical and adhere to the expectations of the audience.
However, an original music video will try to surprise or even shock the audience and will always avoid a formulaic approach by using striking imagery to engage the audience.
Music videos have to make sure that no single element has the upper hand such as the narrative, the setting, the performance or the song. The narrative and the song have to have an equal coverage so that the audience don’t get too into the narrative and remember about the music.